Find your way with AI.
Strategy, tools and hands-on delivery that help B2B businesses use AI to lift productivity and profitability.
Where AI makes the biggest difference.
Start with one problem or tackle several. Everything is built to work together, on the tools you already use.
AI strategy and roadmap
Find the marketing and data tasks where AI pays off fastest, and get a clear plan to get there.
AI-powered campaigns
Search, social and email campaigns that use AI to target, write, test and optimise faster.
Content at scale
Product copy, images, landing pages and sales material produced faster, in your brand voice, with a human check on everything.
Data clean-up and management
Bring product, customer and CRM data together into one tidy, reliable source your team can trust.
Automation and custom tools
AI tools and workflows that take repetitive work off your team, from reporting to competitor tracking.
Analytics and insight
Dashboards and AI-assisted analysis that show what is working and what to do next.
One consultant. No handoffs.
I'm John Connole. I lead digital and ecommerce for an Australian B2B business, where I use AI every day to solve real marketing and data problems. I've built tools that generate colour-variant product images across a whole catalogue, track competitors automatically with AI vision, and produce AI video and content in-house.
waymark brings that same hands-on approach to other B2B businesses. Practical AI, built on your systems, by the person you actually talk to.
Connect with me on LinkedInCommon questions
Do I need technical people on my team?
No. I handle the setup and build, then show your team how to use what we have made in plain English.
Is my data safe?
I work inside your own accounts wherever possible, and we agree up front exactly what data AI tools can see and use.
Will AI replace my team?
The aim is to take repetitive work off their plate, so they can spend more time on customers and decisions.
What tools do you work with?
Whatever fits your business. Usually your ad platforms, website and CRM, combined with leading AI models such as Claude and ChatGPT.
Know where you want to go? Let's map the way.
Book a free 30-minute opportunity session. We'll look at where your time and money go, and map the places AI can make the biggest difference first.