We offer digital advertising solutions to create or capture demand for your B2B product or service.
Common Questions
Before we start any digital advertising campaign with you, we conduct comprehensive evaluation of the opportunities present across many different channels to determine where the best probability of an excellent outcome for your business model.
There are numerous factors that influence what will be the best platform for your ads. To keep it simple for now, let’s address what are typically the two most important: your objective, and your ideal customers.
Your objective may be a simple as driving more leads and sales, or it may be more nuanced such as building awareness in other markets such as Far North Queensland or Western Australia. Whilst a measurable return on your advertising spend is the cornerstone of evaluating performance, other valuable outcomes for the business are important to consider. Some platforms are more suitable for specific purposes, for example, Google Ads can be excellent at capturing sales for people searching for a product, whereas, LinkedIn may be more suitable if you’re pitching your B2B service to key decision makes that may not even know your service is a solution that exists to their problems.
Depending on where your ideals customers spend their time online will influence which platforms work best. With our research, we may find that your customers spend a lot of time in a particular Reddit community, or spend more time on facebook and virtually no time on LinkedIn. Depending on where we can reach your customer base will affect our recommended solution.
The optimal amount to spend for you depends on so much it’s hard to give a short, snappy answer.
Depending on your goals, the amount you spend may largely depend on how much you can spend before degrading the ROI on your ads. If your target market is small such as a particular location or niche market, you may not need to spend much before you’ve maximised the amount you can sensibly spend targeting your prospective customers.
If you’re reading this, you’re probably seeking something a little more concrete, so we won’t beat around the bush too much – here are some guidelines.
For most platforms and business, and this in going to depend based on your need, however, you’re probably need to commit to a absolute minimum of $2K per month, per platform. This is typically the minimum that makes it feasible to enable ongoing testing and optimisation of any campaign, but also enough to justify the investment in establishing a campaign.
Your optimal budget will depend on the kind of performance achievable. Typically, we’ll start with a minimum campaign amount and scale up spend as performance is established and maintained.
The budget can vary depending on your goals, industry, and the competitiveness of your market. We work with you to establish a budget that aligns with your business objectives, ensuring that every dollar is spent wisely to maximise ROI. We typically recommend starting with a budget that allows for meaningful testing and optimisation.
Results can vary based on the nature of the campaign and the platforms used. Some campaigns may start showing results within a few weeks, while others may take longer to optimize. Our data-driven approach means we continuously monitor and adjust campaigns to improve performance over time, so you’ll see ongoing improvements as we refine the strategy.
Success is measured primarily by ROI, but we also consider other key performance indicators (KPIs) depending on the campaign’s goals. These might include metrics like conversion rates, cost per acquisition, and overall engagement. We focus on the metrics that matter most to your business’s profitability and growth.
Absolutely! We’re flexible in our approach and can either collaborate with your in-house team or manage campaigns independently, depending on your needs. Our goal is to complement your existing efforts and ensure a cohesive strategy that drives results.
If a campaign isn’t delivering the expected results, we’ll conduct a thorough analysis to identify the issues. From there, we’ll make data-driven adjustments to improve performance. This might include refining targeting, adjusting ad creatives, or reallocating budget to more effective channels. Our continuous optimization process ensures that underperforming campaigns are quickly turned around.