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Data & Analytics

Harness the Power of Data for Business Growth

Leverage tailored analytics, actionable insights, and custom reporting to make informed decisions and drive measurable success.

Data Audit & Strategy Development

A thorough audit of your current data collection and analytics setup, followed by the development of a data-driven strategy tailored to your business goals.

What’s Included:

  • Comprehensive review of existing data sources and analytics tools
  • Identification of data gaps and opportunities for improvement
  • Development of a customised data strategy aligned with business objectives
  • Recommendations for enhancing data collection, storage, and analysis processes
Advanced Analytics & Reporting

Leveraging advanced analytics techniques to extract actionable insights from your data and present them in easy-to-understand reports.

What’s Included:

  • Implementation of advanced analytics methods (predictive analytics, segmentation, etc.)
  • Creation of custom dashboards for real-time data monitoring
  • Regular reporting with insights and recommendations based on data analysis
  • Training and support to help your team interpret and use the reports effectively
Google Analytics & Tag Manager Setup

Setting up and optimising Google Analytics and Tag Manager to ensure accurate tracking of your website’s performance and user behaviour.

What’s Included:

  • Installation and configuration of Google Analytics and Google Tag Manager
  • Customisation of tracking to capture relevant user interactions
  • Setup of goals, events, and funnels in Google Analytics
  • Ongoing monitoring and troubleshooting to maintain data accuracy
Conversion Tracking & Attribution Modelling

Implementing robust conversion tracking and attribution models to accurately measure the effectiveness of your marketing efforts.

What’s Included:

  • Setup and optimisation of conversion tracking across all marketing channels
  • Development of attribution models to understand the customer journey
  • Analysis of conversion data to identify high-performing channels and campaigns
  • Continuous refinement of tracking methods to ensure accurate attribution
Data Visualisation & Dashboard Creation

Transforming raw data into visually appealing and easy-to-interpret dashboards that provide a clear view of your business performance.

What’s Included:

  • Design and development of custom dashboards using tools like Google Data Studio
  • Integration of multiple data sources for a comprehensive view of key metrics
  • Interactive visualisations that allow for detailed exploration of data
  • Training on how to use and interpret the dashboards for decision-making

Common Questions

Data and analytics are crucial for making informed business decisions. By analysing data, you can gain insights into customer behaviour, optimise marketing strategies, improve operational efficiency, and ultimately drive business growth. A strong data strategy allows you to base decisions on evidence rather than intuition, leading to better outcomes.

We ensure data accuracy by conducting a thorough audit of your current data collection processes, setting up proper tracking through tools like Google Analytics and Tag Manager, and regularly monitoring data quality. We also implement data governance practices to maintain the integrity and reliability of your data over time.

We use a variety of industry-standard tools for data analysis and visualisation, including Google Analytics, Google Tag Manager, and Google Data Studio. These tools allow us to collect, analyse, and present data in a way that is easy to understand and actionable.

Advanced analytics can provide deeper insights into your data, such as identifying patterns, predicting future trends, and segmenting your audience for more targeted marketing. This enables you to make proactive decisions, optimise your marketing efforts, and better understand your customers, leading to improved performance and ROI.

Conversion tracking is the process of monitoring and recording the actions that users take on your website, such as making a purchase, filling out a form, or signing up for a newsletter. It’s important because it allows you to measure the effectiveness of your marketing campaigns and understand which channels and tactics are driving the most conversions. This insight helps you allocate resources more efficiently and improve your overall marketing strategy.

Yes, we offer comprehensive setup and optimisation services for Google Analytics and Google Tag Manager. We ensure that your tracking is configured correctly to capture all relevant data points and provide you with the insights needed to make data-driven decisions.

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