Results-driven SEO strategies to elevate your B2B business and boost lead generation
Common Questions
It’s one thing to target a particular search phrase, it’s another thing entirely to target ones that will produce B2B sales.
All too often, a particular target phrase may look enticing but will have more home-based consumers than the business customers you’re looking for, or be attracting ‘bad’ clients looking for cheap solutions.
In this respect, B2B SEO needs to focus particularly strongly on the relationship between a search phrase and the actual intent behind it in order to not attract tyre-kickers and time-wasters.
SEO is a long-term investment, and while some changes may result in quicker improvements, it typically takes 3 to 6 months to see significant results. The timeline can vary depending on factors such as the competitiveness of your industry, the current state of your website, and the specific SEO strategies implemented.
We’ll discuss what the reasonable expectations for your specific project should be before we start.
Not necessarily, however SEO and paid advertising often complement each other. While paid ads can drive immediate traffic, SEO builds sustainable, long-term visibility. A well-rounded digital marketing strategy typically includes both, allowing you to capture traffic from multiple sources and potentially reduce your reliance on paid channels over time.
Generating traffic can feel like progress, but unless that traffic is leading to sales, then it as useless as screen door on a submarine.
Of course, we measure organic traffic growth and keyword rankings but the goal is really lead generation, and conversions, which of course we measure. All the while, doing this with a positive ROI.
A technical SEO audit examines the backend elements of your website—such as the often unseen aspects including crawlability and canonicalisation—which can impact how search engines index and rank your pages. Technical SEO also includes more noticeable things like site speed and mobile usablily. Addressing technical issues is crucial for ensuring your website performs well in search results and provides a seamless user experience.
Absolutely. If your business targets clients in specific geographic areas, local SEO is essential. We optimise your Google My Business profile, build local citations, and ensure your business appears in local search results, which helps drive more qualified leads from your area.
We can create a variety of content tailored to your business’s needs, including blog posts, landing pages, case studies, and more. When we produce content its designed to help inform and build trust in your brand with your target audience, helping to attract, engage, and convert potential clients.
We focus on building high-quality, relevant backlinks from authoritative websites within your industry. Our approach includes creating valuable content that other sites naturally want to link to, as well as outreach efforts to secure placements on reputable, industry-specific sites.
Yes, transparency is a key part of our service. We provide detailed monthly reports that cover all aspects of your SEO campaign, including keyword rankings, traffic trends, and conversion metrics. We also offer regular consultations to discuss progress and make any necessary adjustments to the strategy.